Walt Disney Company

Walt Disney Company

Walt Disney Company has operations in five key sectors namely, the media, studio entertainment, Interactive, Parks and Resorts as well as consumer products. All the five segments of the company are competing effectively in the market with other brands from other companies, and due to Walt Disney’s competitive advantage, the company remains above its competitors regarding product quality, revenue collection as well as customer services. The most profitable segment of the company’s operations is the Media Networks, which accounts for approximately 46% of the company’s revenue. The effective management along with the dedicated workforce the Walt Disney enables the company to remain one of the most successful and among the most valuable brands all over the world. Besides, the better performance of the company reflects on its stocks, which is doing well on the New York Stock Exchange.

Strategies and reasons for Walt Disney’s current situation

The success of Walt Disney’s company is due to the capability of the company’s management to leverage the stories in their productions into series of merchandise. This enables the company to reach out to more clients, and this maximizes their revenue collection. Another aspect of Walt Disney Company that keeps it above its competitors is their ability to carry out competent acquisitions. Over the years, Walt Disney has acquired various companies such as the informer 2 and Marvel Entertainment among others, which enables it to diversify its products and this, is essential in boosting its revenue.

Recommendations

Despite the successful operations and massive revenues by the Walt Disney Company, the company seems to lag in a few areas such inferior online presence. In this digital age, many kids opt to access entertainment materials over the internet, and the company’s absence on the cyberspace makes its consumers go for other similar products from other companies. To overcome this, the company can extend their merchandising strategy to the internet platform and connect to its clients along with new ones, and this will increase the company's income.